Grand Strategy - 3490 Words

Gaurav kumar (SEC. A) Grand Strategies Strategy Formulation is a strategic planning or long range-planning. This process is primarily analytical, not action oriented. This process involves scanning external and internal environmental factors, analysis of the strategic factors and generation, evaluation and selection of the best alternative strategy appropriate to the analysis. Identification of various alternative strategies is an important aspect of strategic management as it provides the alternatives which can be considered and selected for implementation in order to arrive at certain result. At this stage, the managers are able to complete their environmental analysis and appraisal of their strengths and they are in a position to†¦show more content†¦They also pursue growth strategy to reduce cost of production per unit. Growth Strategies involve a significant increase in performance objectives. These strategies are adopted when firms remarkably broadens the scope of thei r customer groups, customer functions and alternative technologies either singly or in combination with each other. Reasons for adopting Growth Strategies: In the long run, growth is necessary for the very survival of the organizations themselves, particularly when the environment is quite volatile. Growth offers many economies because of large scale operations. Growth Strategy is taken up because of managerial motivation to do so. Managers with high degree of achievement and recognition always prefer to grow. There are certain intangible advantages of growth. These may be in the form of increased prestige of the organization, satisfaction to employees and social benefits. Example: Growing companies have high level of prestige in the corporate world, e.g., Reliance, Infosys, Hindustan Unilever, etc. Types of Growth / Expansion Strategies: (i)Concentric Expansion Strategy: The first route of growth is to expand the present line of business. It can be aimed at market penetration, mark et development and / or product development. Market Penetration: The organization tries to capture market share in the existing product and aims at expanding its business at a rate higher than the industryShow MoreRelatedClassification Of Strategies Into Grand Strategies Essay906 Words   |  4 PagesSome of the strategies, formulated (recommended) in the previous tool (tool 14), were formed by combining two or more similar strategies (they required similar process/actions or they had similar or complementary outcomes). These strategies will have multiple, complex, and a different degree of impacts on product, market, and organization. Hence, in some cases, the same strategy may fall under two or more grand strategies. This is natural and a sign of a good strategy in a sense that a defensiveRead MoreGrand Strategy890 Words   |  4 PagesAvon Products, Inc. This paper aims to present the two sides of the grand strategy by Avon in increasing its sales through the expansion of its distribution and capturing a large market in the industry. Avon Products, Inc. is a manufacturer and marketer of personal care products, including skin-care, hair care, color cosmetics, fragrances, personal hygiene, and a limited line of non-personal care products such as jewelry, apparel, decorative and home entertainment products and a provider of spaRead MoreGrand Strategies6960 Words   |  28 PagesGrand Strategies ï  ® Grand strategies are also called strategic thrusts. They provide basic direction for specific strategic actions and functional tactics. Some grand strategies are used together and reinforce each other and some are usually employed singly. Grand Strategy ï  ® ï  ® General plan of major action to achieve longterm goals Falls into three general categories 1. Growth 2. Stability A separate grand strategy can be 3. Retrenchment defined for global operations Grand Strategy:Read MoreAnalysis Of Grand Strategy Matrix. The Grand Strategy Matrix1443 Words   |  6 Pages Analysis of Grand Strategy Matrix The Grand Strategy Matrix is a newer tool used for formulating alternative strategies (David David, 2017). Similar to the BCG matrix, the Grand Strategy Matrix is places the business or the business divisions into one of four quadrants based on two evaluation dimension 1) competitive position on the x-axis and 2) market growth on the y-axis (David David, 2017). The franchise segment would be located in Quadrant II, which would indicate this segment shouldRead MoreThe Initiation Of A Grand Strategy3182 Words   |  13 Pages The Initiation of a Grand Strategy: A Comparative Analysis of the Carter, Bush, and Obama Presidencies Introduction The President of the United States sits at the epicenter of the U.S. Foreign policy establishment. Seen as the most power person in the world, the judgment of the president on foreign affairs is often regarded as unquestionable.1 For the president, policy-making power comes from Article II of the Constitution. This article outlines executive powers and the roles of the commander-in-chiefRead MoreGrand Strategic Alternatives : Meaning Of Grand Strategies Essay3681 Words   |  15 PagesGrand Strategic Alternatives - Meaning of Grand Strategies The word strategy was common in times of military combat and war. This was before the 1950’s when strategy was studied outside the realms of war and as a discipline. For companies and businesses strategy has become an important factor to be considered in the ever changing environment. Grand strategies are seen as a basis for coordinated and sustained effort directed to the achievement of business long term goals.(II, 1982). Grand strategyRead MoreThe National Grand Strategy Of A State2395 Words   |  10 PagesThe national grand strategy of a state indicates what is most important to the state’s interests and the means with which they plan to successfully achieve these goals factoring in the resources available to them, threats to their interests and all dimensions of strategy. After the collapse of the Soviet Union in 1991, Russia was left to face the international system in a newly independent form and henceforth it’s grand strategy had to be altered to suit new circumstances. In his foreign and defenceRead MoreGrand Strategies For Coca Cola Company1409 Words   |  6 PagesGrand strategies are very important to any company rather big or small. Without a grand strategy, a company is at risk of working without a plan, goals, or direction. Grand strategies help companies shape the course of their business and are focused on long-term goals. In this assignment, I will be discussing the grand strategies of the Coca-Cola Company. I will be discussing the strengths, weaknesses, opportunities, and threats (SWOT) of the Coca-Cola Company, the grand strategy selection matrixRead MoreThe Grand Strategy of the Roman Empire Essay1396 Words   |  6 PagesA Review of Edward N. Luttwak, The Grand Strategy of the Roman Empire from the First Century A.D. to the Third. Edward Luttwak’s The Grand Strategy of the Roman Empire from the First Century A.D. to the Third gives a militaristic analysis of the tactics used by the Roman Empire while also highlighting parallels between Rome and contemporary U.S. military policy. Luttwak divides his book into three chapters, a chapter for each of the 3 identified systems; the first chapter discusses Rome’s useRead MoreSouthwest Airlines’ Grand Strategies Recommendations 545 Words   |  2 PagesGrand strategies, often called master or business strategies, provided basic direction for strategic actions. There are many grand strategies that Southwest Airline can chose from when considering which strategies match with their company’s strength, weaknesses, opportunities and threats. Southwest Airlines is excellent in planning out their long-term goals. The above SWOT analysis proved that the company is successfully carrying out the cost leadership strategy to manipulate their competitors